The Advantage Makers Book
WARNING! Reading Steven Feinbergs
The Advantage-Makers will cause habitually inspired
decision making. It reveals the accomplishments of extraordinary
people who could see what others could not. Feinberg helps
us demystify the secrets of inspirational decision making
and makes us all realize we can be inspiring, too.
MARV TSEU, Chairman of the Board, Plantronics
The Advantage-Makers not
only helps you avoid errors, it helps you see what is possible.
This translates into moving the organization forward. You
will be better by applying the know-how in this book.
SHELLY BEGUN, VP, HR Xilinx
Whether you as a manager are trying
to build a high-performing team of first-level managers or
senior executives, you will find Dr. Feinbergs tools
and techniques intuitive and effective. The Advantage-Makers
will get you started in the right direction.
JIM HAAR, CIO, BEA Systems
The Advantage-Makers will
captivate your mental and intuitive processes. You will experience
many ahas and be elated to find within its pages
real life help that can put you on the leading edge of organizational
and personal thinking. You will receive an arsenal of profound
leadership thoughts and an array of actionable ideas that
you will continually refer to throughout your life.
BILL FIELDS, President, Packaging Results, Inc.
I count myself hard to impress.
But I was highly impressed after reading several sections
of The Advantage-Makers. The material offers a wealth
of excellent information and advice, allowing readers to move
from research-based evidence to decidedly practical action
ROBERT CIALDINI, PHD and author of Influence: Science
Some leaders consistently see possibilities
others miss. They learn more, learn faster, and transform their
insights into breakaway strategies. They are more effective collaborators,
more powerful influencers, better at handling adversity, and dramatically
more successful at execution.
They are the Advantage-Makers.
Their winning skills are not innate: they are
entirely teachable and learnable. Steven Feinberg has been teaching
these skills to executives for more than twenty years: leaders whove
gone on to transform their organizations.
Now, its your turn.
In this book, Feinberg helps you master every
skill Advantage-Makers need. He doesnt just exhort you to
think different: he shows you how. Youll learn
how to find the commanding vantage point in your situation,
no matter how complex or dynamic...and use your high ground to spot
and maximize every opportunity.
- Shift the odds in your favor
- Change focus to discover your next breakthrough
- Drive superior outcomes despite limited
- Engage your constraints, and put them to
work for you
- Grab hold of your hidden levers of
- Learn how to leverage timing, interaction,
perception, and structure
- Use dissatisfaction and skepticism constructively
- Pinpoint the real difficulties then transform
them into opportunities
- Avoid the Laws of Defeat
- Discover the surprising mistakes that keep
leaders from succeeding
Great leaders can see opportunities where others
see only problems...influence outcomes where others are hopelessly
stuck...transform their obstacles into powerful advantages. Theyve
learned to use levers of power that other executives dont
even know exist.
They are the Advantage-Makers.
And you can be one, too.
Straight from renowned Advantage-Maker consultant
Steven Feinberg, this relentlessly practical, hands-on book will
show you how. Its packed with new ideas, techniques, exercises,
and checklists that will transform the way you view every business
so you can find the winning solutions that are hidden
in plain sight!
TABLE OF CONTENTS
Part 1 Strategic Shifting: How to See What
How to Shift the Odds in Your Favor in the Best of Times and the
Worst of Times
Breaking the Secret Code of the Great Advantage-Makers
Wise or Otherwise: Are You Following Any of the Hidden Laws of Defeat?
Shifting to a Commanding (Ad)Vantage Point
Part 2 The Advantage Points: The Levers
Adaptive Stretching: Its Not the BestWho Wins[md]Its
Whos the Most Adaptive
The Game Changer: If You Are in a Hole, Stop Digging and Change
Chapter 7 Move or Lose: Manage Momentum to
Advance Your Organization
Strategic Influence: How to Get People to Say Yes in the Right Way
to the Right Things
Influence Perception: Helping People See What They Need to See
Being an Advantage-Maker: How to Play in a Different League
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